Email subscription is an essential tool to keep your audience engaged with your WordPress blog. By offering email subscriptions, you can send notifications and updates to your subscribers about your new blog posts, promotional offers, and important updates. In this article, we will guide you through the step-by-step process of adding email subscriptions to your WordPress blog.
Choose an Email Marketing Service
The first step in adding email subscriptions to your WordPress blog is to choose an email marketing service. There are various email marketing services available in the market, such as Mailchimp, Aweber, and Constant Contact. Choose the one that suits your requirements, budget, and preferences.
Create an Email List
After choosing the email marketing service, the next step is to create an email list. You can create an email list by selecting the “Lists” option from your email marketing service dashboard. Give a name to your list and start adding subscribers to it.
Install and Activate a Plugin
To integrate the email subscription form with your WordPress blog, you need to install and activate a plugin. There are various plugins available in the WordPress repository that can help you in adding email subscriptions to your blog. Some popular plugins include Mailchimp for WordPress, OptinMonster, and WPForms.
Connect Your Email Marketing Service
After installing the plugin, the next step is to connect your email marketing service with your WordPress blog. Most email marketing services provide a plugin that you can install and activate on your WordPress site. After installing the plugin, you need to enter the API key of your email marketing service to connect it with your WordPress blog.
Create an Email Subscription Form
Now that you have installed the plugin and connected it with your email marketing service, the next step is to create an email subscription form. You can create an email subscription form by selecting the “Forms” option from your plugin dashboard. Choose a template and customize it according to your preferences.
Add the Email Subscription Form to Your Blog
After creating the email subscription form, the final step is to add it to your WordPress blog. You can add the form to your blog by using the shortcode generated by the plugin. Simply copy the shortcode and paste it into a blog post or a widget.
Adding email subscriptions to your WordPress blog is an easy and effective way to keep your audience engaged with your blog. By following these simple steps, you can add email subscriptions to your blog and start building your email list. Remember to choose a reliable email marketing service, install and activate a plugin, connect it with your email marketing service, create an email subscription form, and add it to your blog. With email subscriptions, you can keep your audience informed and engaged with your blog, increase your website traffic, and grow your business.
Things To Consider When Adding Email Subscriptions For WordPress Blog
Here are some important things to consider when adding email subscriptions to your WordPress blog:
Choose a reliable email marketing service: When selecting an email marketing service, make sure to choose a reliable one with a good reputation. Consider the pricing plans, features, ease of use, and customer support offered by the service.
Obtain consent from subscribers: It’s important to obtain consent from subscribers before adding them to your email list. You can do this by using a double opt-in process, where subscribers confirm their subscription via email.
Design a compelling email subscription form: Your email subscription form should be visually appealing, easy to use, and provide a clear value proposition for subscribers. Consider adding incentives, such as exclusive content or discounts, to encourage users to subscribe.
Make it easy to unsubscribe: It’s important to make it easy for subscribers to unsubscribe from your email list. Include an unsubscribe link in every email you send, and honor unsubscribe requests promptly.
Keep your email list clean: Regularly clean your email list by removing inactive subscribers and bounced email addresses. This will improve your email deliverability and reduce the risk of being flagged as spam.
By keeping these considerations in mind, you can create an effective email subscription strategy for your WordPress blog.