Scroll depth tracking is an essential feature for website owners to understand their users’ behavior and engagement on their website. It helps them analyze the user’s interest and engagement level while scrolling through their website. Tracking website scroll depth can be done easily with Google Analytics in WordPress. In this article, we will guide you on how to add scroll depth tracking to your WordPress website with Google Analytics.
Here are the steps on how to Add Scroll Depth Tracking in WordPress with Google Analytics:
Install and Activate the MonsterInsights Plugin
The first step is to install and activate the MonsterInsights plugin on your WordPress website. It is one of the most popular Google Analytics plugins for WordPress, providing easy integration of Google Analytics with WordPress.
Connect Your Google Analytics Account
After activating the plugin, you need to connect your Google Analytics account to your WordPress website. For this, go to Insights >> Settings >> Authenticate with your Google account.
Enable Scroll Depth Tracking
Once your Google Analytics account is connected, you need to enable scroll depth tracking. For this, go to Insights >> Addons >> Scroll Depth. Now click on the ‘Install’ button to install the Scroll Depth addon.
Configure Scroll Depth Tracking Settings
After installing the addon, you need to configure the scroll depth tracking settings. For this, go to Insights >> Settings >> Engagement >> Scroll Depth.
Here, you can set the scroll depth tracking threshold, which is the percentage of the webpage height that triggers the scroll depth event. You can also choose to track scroll depth on specific post types, categories, or tags.
After configuring the scroll depth tracking settings, don’t forget to save changes.
Adding scroll depth tracking to your WordPress website can help you understand your user’s behavior and engagement level. By following the above-mentioned steps, you can easily add scroll depth tracking to your WordPress website with Google Analytics. It will provide you with valuable insights into your user’s behavior, allowing you to optimize your website for better engagement and conversions.
Things To Consider When Adding Scroll Depth Tracking In WordPress With Google Analytics
Defining the Scroll Depth Threshold:
While setting up the scroll depth tracking, it is essential to define the scroll depth threshold that triggers the event. It should be set up based on the website’s content and design, as setting it too high or too low can lead to inaccurate data and affect the user experience.
Impact on Page Load Time:
Adding any tracking code can affect the page load time, and scroll depth tracking is no exception. Therefore, it is crucial to monitor the page load time after adding the scroll depth tracking code and make necessary optimizations to ensure a smooth user experience.
Compatibility with Themes and Plugins:
Not all WordPress themes and plugins are compatible with scroll depth tracking. Therefore, it is essential to check the compatibility of the theme and plugins before adding the tracking code to avoid conflicts and ensure accurate tracking.
Data Privacy and Security:
As scroll depth tracking collects user data, it is essential to ensure data privacy and security. Make sure that you comply with the data protection laws and regulations and take necessary measures to secure the data collected.
By considering these factors, you can ensure accurate tracking and a smooth user experience, while also maintaining data privacy and security on your WordPress website.