If you are a website owner, blogger, or a content creator who uses WordPress as their CMS, you may want to add your website to Yandex Webmaster Tools. Yandex is a popular search engine in Russia, and adding your website to Yandex Webmaster Tools can help you get more visibility in the Russian market. In this article, we will guide you through the steps to add your WordPress site in Yandex Webmaster Tools.
Create a Yandex account and verify your website
To start using Yandex Webmaster Tools, you need to have a Yandex account. If you don’t have one, go to Yandex.ru and create an account. Once you have created an account, you will need to verify your website. Yandex offers several verification methods, including adding an HTML file to your website’s root directory, adding a meta tag to your website’s header, or using DNS verification.
Install Yandex Metrica
Yandex Metrica is a web analytics tool that provides detailed information about your website’s traffic, user behavior, and other metrics. To use Yandex Webmaster Tools, you need to have Yandex Metrica installed on your website. You can install Yandex Metrica by adding the tracking code to your website’s header or by installing a WordPress plugin.
Add your website to Yandex Webmaster Tools
Once you have verified your website and installed Yandex Metrica, you can add your website to Yandex Webmaster Tools. To do this, log in to your Yandex account and go to the Yandex Webmaster Tools dashboard. Click on the “Add site” button and enter your website’s URL. Yandex will ask you to verify your ownership of the website again, so make sure you have completed step 1.
Submit your sitemap
After adding your website to Yandex Webmaster Tools, you need to submit your sitemap. A sitemap is a file that contains a list of all the pages on your website, and it helps search engines crawl and index your website’s content. To submit your sitemap to Yandex, go to the “Sitemap files” tab in Yandex Webmaster Tools and enter the URL of your sitemap. Yandex will automatically detect the file format and start crawling your website.
Monitor your website’s performance
Once you have added your WordPress site to Yandex Webmaster Tools, you can monitor your website’s performance, including the number of clicks, impressions, and average position in search results. You can also see which keywords your website is ranking for and identify any technical issues that may be affecting your website’s visibility in search results.
Adding your WordPress site to Yandex Webmaster Tools can help you get more visibility in the Russian market and attract more visitors to your website. By following the steps outlined in this article, you can add your website to Yandex Webmaster Tools and start monitoring your website’s performance on Yandex.
Things To Consider When Adding WordPress Site In Yandex Webmaster Tools
Here are some additional things to consider when adding a WordPress site to Yandex Webmaster Tools:
Language: If your website is primarily in English or another language besides Russian, it may not be as beneficial to add your site to Yandex Webmaster Tools. Yandex is primarily used by Russian-speaking users, so if your target audience is not in that demographic, you may not see much benefit from adding your site to Yandex.
Yandex SEO: Yandex has its own set of SEO guidelines and ranking factors that differ from other search engines like Google. It’s important to familiarize yourself with Yandex SEO best practices to optimize your site for Yandex search results.
Yandex Metrica data: Yandex Webmaster Tools integrates with Yandex Metrica, which provides detailed information about your website’s traffic and user behavior. However, keep in mind that Yandex Metrica collects data differently than other web analytics tools like Google Analytics, so the data may not be directly comparable.
Technical issues: Yandex Webmaster Tools can help identify any technical issues on your website that may be affecting your search rankings on Yandex. Make sure to regularly check for any errors or warnings in Yandex Webmaster Tools and address them promptly.
By considering these factors, you can make an informed decision about whether adding your WordPress site to Yandex Webmaster Tools is the right choice for your website and target audience.