Tracking link clicks and button clicks in WordPress is one of the essential tasks for website owners. It helps in monitoring the user’s behavior and optimizing the website’s performance. By tracking link clicks and button clicks, website owners can understand which links or buttons are getting more clicks and which are not. This information can be used to improve the website’s user experience and increase conversions. In this article, we will discuss how to track link clicks and button clicks in WordPress.
Here are the steps on how to Track Link Clicks and Button Clicks in WordPress:
Using Google Analytics
Google Analytics is a popular tool for tracking website traffic and user behavior. To track link clicks and button clicks in WordPress using Google Analytics, you need to set up events tracking. Events tracking allows you to track specific actions on your website, such as link clicks and button clicks.
Using WordPress Plugins
There are several WordPress plugins available that can help you track link clicks and button clicks. These plugins are easy to install and use. Here are some popular plugins for tracking link clicks and button clicks:
MonsterInsights
MonsterInsights is a popular Google Analytics plugin for WordPress. It allows you to track link clicks and button clicks without any coding. To use MonsterInsights for tracking link clicks and button clicks, follow these steps:
Install and activate the MonsterInsights plugin.

Connect your website to Google Analytics.

Go to Insights » Addons and install the Events addon.

Go to Insights » Settings » Engagement and enable the link tracking and button tracking options.

WPForms
WPForms is a popular form builder plugin for WordPress. It also has a feature for tracking link clicks and button clicks. To use WPForms for tracking link clicks and button clicks, follow these steps:
Install and activate the WPForms plugin.

Create a form with a button or a link.
Go to WPForms » Entries and click on the form entry.
Click on the Link Clicked or Button Clicked tab to view the clicks.
Conclusion
Tracking link clicks and button clicks in WordPress is an important task for website owners. It helps in understanding the user’s behavior and optimizing the website’s performance. By using Google Analytics or WordPress plugins like MonsterInsights or WPForms, you can easily track link clicks and button clicks on your WordPress website.
Things To Consider When Tracking Link Clicks And Button Clicks In WordPress
Choose the Right Tracking Tool: There are several tracking tools available for WordPress, and it’s essential to choose the right tool that suits your needs. Consider the features, ease of use, and pricing before selecting a tool.
Don’t Overtrack: While tracking link clicks and button clicks is important, it’s essential not to overtrack. Too much tracking can lead to cluttered data and overwhelm website owners. Focus on tracking the essential actions that align with your website’s goals.
Consider User Privacy: Tracking link clicks and button clicks can involve collecting user data, and it’s crucial to consider user privacy. Ensure that you comply with data privacy laws and regulations and provide users with clear information about the data you collect.
Analyze the Data: Tracking link clicks and button clicks is only useful if you analyze the data and use it to optimize your website’s performance. Use the data to identify trends, make data-driven decisions, and improve the user experience.
In conclusion, tracking link clicks and button clicks in WordPress is an important task for website owners. However, it’s crucial to choose the right tracking tool, avoid overtracking, consider user privacy, and analyze the data to optimize your website’s performance.