Tracking outbound links is an essential part of website management. Outbound links are links that take visitors away from your site, and it’s important to know where they are going. Fortunately, WordPress has many plugins and tools that make tracking outbound links easy. In this article, we will discuss how to track outbound links in WordPress.
How To Track Outbound Links In WordPress:
Use Google Analytics
Google Analytics is a powerful tool that allows you to track outbound links. To track outbound links, you need to set up an event tracking code. Once you have set up the event tracking code, Google Analytics will track all clicks on outbound links.
Use a Plugin
There are many plugins available for WordPress that allow you to track outbound links. Some popular plugins include MonsterInsights, Google Analytics Dashboard, and WPForms.
Use Short Links
Using short links is another way to track outbound links. You can use a service like Bitly to create short links for your outbound links. Bitly provides analytics that allow you to track clicks on your short links.
Use UTM Codes
UTM codes are tags that you can add to your outbound links. UTM codes allow you to track clicks on your outbound links in Google Analytics. You can create UTM codes using Google’s URL Builder tool.
Here is a sample of a UTM code for an outbound link:
https://www.example.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
In this example, the UTM code includes:
– utm_source=facebook: This tag indicates that the source of the traffic is from Facebook.
– utm_medium=social: This tag indicates that the medium of the traffic is social media.
– utm_campaign=summer_sale: This tag indicates that the campaign associated with the link is the summer sale.
When someone clicks on this link, Google Analytics will track the click and attribute it to the Facebook source, social medium, and summer sale campaign. This information can be used to better understand the effectiveness of your online marketing efforts.
Use Custom Code
If you are comfortable with coding, you can add custom code to your WordPress site to track outbound links. This approach requires more technical knowledge, but it gives you complete control over how outbound links are tracked.
Conclusion
Tracking outbound links is an important part of website management. By tracking outbound links, you can understand where your visitors are going and what they are interested in. In this article, we discussed five ways to track outbound links in WordPress. Whether you use Google Analytics, a plugin, short links, UTM codes, or custom code, there is a solution that will work for you.
Track Outbound Links In WordPress FAQ
Here are the most common questions about track outbound links in WordPress.
Tracking outbound links is important because it allows you to understand where your visitors are going and what they are interested in. This information can help you improve your website and better meet the needs of your visitors.
Event tracking code is a code that you add to your website to track specific events, such as clicks on outbound links. Google Analytics uses event tracking code to track clicks on outbound links.
No, you do not need technical knowledge to track outbound links in WordPress. There are many plugins and tools available that make tracking outbound links easy. However, if you want to use custom code to track outbound links, you will need some technical knowledge.
Yes, Google Analytics allows you to track outbound links in real-time. This means you can see clicks on outbound links as they happen.
Yes, it is possible to track outbound links on specific pages only. You can use Google Analytics to set up custom event tracking codes for specific pages, or you can use a plugin that allows you to track outbound links on specific pages.
